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The NFL is making vast strides to embrace its African-American staff, players, and supporters. This year, they’ve announced that they will celebrate Juneteenth as an official league holiday.
READ MORE: Malcolm Jenkins says NFL needs to apologize to Kaepernick
League commissioner Roger Goodell, who earlier this month announced his support for the league’s 75% of African-American players in a video proclaiming that Black Lives Matter, announced the move today in an internal memo, reports Forbes.
NFL will recognize Juneteenth as a holiday this year, Roger Goodell told the league in this email this morning: pic.twitter.com/sS0DYYk46c
— Adam Schefter (@AdamSchefter) June 12, 2020
This comes after the NFL committed $25M a year over the next ten years to advance social justice. They made that announcement yesterday.
“This year, as we work together as a family and in our communities to combat the racial injustices that remain deeply rooted into the fabric of our society, the NFL will observe Juneteenth on Friday, June 19th as a recognized holiday and our league offices will be closed,” Goodell said in the memo. “It is a day to reflect on our past, but more importantly, consider how each one of us can continue to show up and band together to work toward a better future.”
Twitter, Square, and Nike are among the companies that have shared their plans to celebrate Juneteenth which is the day that Texas celebrated as an official end of slavery. The holiday is not a national holiday but has become more widely celebrated in recent years.
Goodell responded to a group of the league’s players including Kansas City Chief’s Super Bowl-winning quarterback Patrick Mahomes, Houston Texans quarterback Deshuan Watson, New York Giants running back Saquon Barkley and New Orleans Saints star wide receiver Micheal Thomas, considered among the top new stars of the league.
The Super Bowl MVP speaks out. (via @PatrickMahomes) pic.twitter.com/iQuNglWGtA
— NFL (@NFL) June 10, 2020
In the wake of George Floyd‘s death in Minneapolis along with the deaths of Breonna Taylor in Louisville, Kentucky and Ahmaud Arbery in Georgia players asked Goodell to declare that ‘Black Lives Matter’ and that he was in support of the league and its African-American players, who make up 75% of the league.
#InspireChange pic.twitter.com/5knqHCExSp
— NFL (@NFL) June 11, 2020
Earlier this year, the league also made attempts to strengthen the Rooney Rule which was created to generate the hiring of more Black head coaches. That rule, especially as no Black head coaches were hired in an off-season of multiple vacancies has proven to be more ceremonial than impactful.
READ MORE: The NFL says they were wrong about anthem protests
The only thing the league hasn’t done, despite two weeks of protest on police brutality is to offer an olive branch of any kind to Colin Kaepernick who settled a collusion case with the NFL after his anthem protests lead to his virtual banishment from the sport.
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