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A research group confirms what a lot of Netflix subscribers already suspected: If you start playing ads, people will cancel.
Hub Entertainment Research
The survey included 1,612 TV viewers, ages 16 to 74, with broadband. The data also showed that if ads were coupled with a lower monthly fee, only 16 percent of Netflix subscribers would cancel.
Netflix has been testing ads in a limited capacity, and audiences already seem annoyed by the prospect.
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