Larry D., original lead singer of the Bar-Kays, shined in pay-per-view…

“We were honored to welcome Larry Dodson into the family ship of Guidance as the ‘captain.’ There could never be a better marriage than that between the original lead singer of the legendary Bar-Kays and Guidance Whiskey,” said Jason Ridgel, the founder and CEO of Guidance Whiskey.

Iconic singer, songwriter, and producer, Larry Dodson who goes by Larry D., for almost five decades was the original lead singer of The Bar-Kays, one of the most influential bands in history, has released a new single, “I’m Good.” Larry D. performed his new hit single and some of the hits as the original lead singer of the Bar-Kays including “Shake Your Rump to the Funk,” “Freak Show,” and “Grown Folks” Saturday night in a dynamic, full of funk pay-per-view concert which included a live band, dancers and background singers fans know and love about his performances. The concert opened with a vibrant performance by Jessica Ray, daughter of celebrated Stax Records bassist Ray Griffin.

Larry D. has also been busy with ventures outside of music. As a brand ambassador and spokesperson for Guidance, a black-owned whiskey brand based in Nashville, Tennessee, he understands and embraces the relationship between music and whiskey.

“We were honored to welcome Larry Dodson into the family ship of Guidance as the ‘captain.’ There could never be a better marriage than that between the original lead singer of the legendary Bar-Kays and Guidance Whiskey,” said Jason Ridgel, the founder and CEO of Guidance Whiskey.

Together a movement of wisdom, style, timeless music, savoring greatness, and priceless history that spans over five decades is poured into hearts of whiskey lovers around the world. As the official spokesperson and face for Guidance Whiskey, Larry D. shares the story and smooth taste with his fans around the globe.

“Good music and good liquor have always and will always go hand and hand,” said Larry D.

Fans of Larry D. and Guidance Whiskey will find new branding promos scheduled in conjunction with the single release. The new Guidance Whiskey promos will include a photo of Larry D. displayed on in-store bottle neck hangers and a Guidance Whiskey commercial featuring Larry D. and his new single.

Larry D. hosts a Facebook Live show “Love Check with Larry Dodson” presented by Guidance Whiskey each Friday at 12:30 p.m. on Guidance Whiskey Facebook page. His goal is to spread some love and positivity which aligns with the essence of Guidance Whiskey’s brand.

Guidance Whiskey is available in select stores, bars and restaurants in Tennessee, Georgia, Kentucky and online at http://www.GuidanceWhiskey.com. Follow Guidance Whiskey on Facebook.com (/guidancewhiskey), Twitter (@GuidanceWhiskey), Instagram (@guidancewhiskey), and YouTube (/Guidance Whiskey).

For more information on Larry D., visit http://www.thelarrydodson.com. Follow Larry D. on Instagram (@thereallarrydodson) and Twitter (@RealLarryDodson), Facebook (/Larry Dodson) and YouTube (/LarryD). For booking, please call 901-355-3564 or email [email protected]. If you are interested in interview opportunities, features, or photos, contact Sheri Neely at 714-365-6441 or email [email protected].

ABOUT LARRY DODSON (LARRY D.)

Memphis native Larry Dodson also known as Larry D. is a multi-gold and platinum selling singer, songwriter, producer and author who for almost five decades has been the lead singer of one of the most influential funk and R&B bands, The Bar-Kays. Larry D.’s career has rewarded him with 20 top ten singles, 10 top ten albums, five gold albums, and one platinum album from the 30 albums that he has recorded with The Bar-Kays. He has proven that he is a musical icon. Having been inducted in the R&B Hall of Fame, the Memphis Music Hall of Fame; and honored with a music note on world famous Beale Street in Memphis, and with pieces of his stage garments exhibited in Stax Museum, the Smithsonian Institute, and in museums all over the world, Larry continues to leave his legacy in the music industry. Larry D. gives back to the community by supporting HBCUs through The Bar-Kays Foundation whose mission statement is simply “to help those who cannot help themselves.” Recently the city of Memphis honored the legacy of Larry Dodson by renaming the street in a community he lives in Larry Dodson, Sr. Road. Larry D. is truly a living legend. For more information including upcoming tour dates for Larry D., visit http://www.thelarrydodson.com.

ABOUT GUIDANCE:

Inspired by whiskey Culture and motivated by a deep concept of family and friendship, Jason Ridgel founded Guidance Whiskey in October of 2018. For Ridgel and his team, the word ‘Guidance’ just made sense. It represents all those that came before and those that helped along the way. Guidance can also represent a journey or direction. Aged for 2 years, this premium adult beverage was introduced, distilled in Iowa in a small batch and housed in Nashville, TN. As an American whiskey careful blend of corn and rye with a touch of malted barley, it accomplishes a smooth intense finish. You can’t miss the burnt caramel from smoked barrels that lead to the Moschino cherry and/or vanilla essence based on your palette. Guidance is a young whiskey that is rare and perfect for the novice & the aficionados. Guidance Whiskey can currently be purchased in stores in Tennessee and Georgia and is available to be shipped to most of the United States by ordering online at http://www.guidancewhiskey.com.

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