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Saturday’s Wimbledon Ladies’ Championship on ESPN averaged 2.697 million households in Nielsen Fast National ratings (based on a 1.8 rating), up 32% from 2017 (2.039M for Garbine Muguruza vs. Venus Williams, based on a 1.4 rating). It was ESPN’s largest audience for the event since 2012 (2.831M for Serena Williams vs. Agnieska Radwanska), the first year ESPN televised the Finals.
The telecast showed strong growth in key demos: up 24% among Men 25-54, up 26% among People 18-49 and up 36% among People 25-54.
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