Source: Karwai Tang / Getty
If there’s one thing we know Belcalis ‘Cardi B’ Cephus is good at, it’s getting a bag. This week (April 24), Walmart announced the 30 year-old rapper as one of the faces of the company’s ‘Mother of All Savings Memberships’ campaign. This is just the latest in a long list of endorsement deals that Cardi has racked up over the years.
Through the campaign, Walmart will give away up to 20,000 free one-year Walmart+ memberships to new mothers. Reportedly, the campaign will total around $2 million in value.
“Walmart+ brings together benefits that will help save moms precious time,” Seth Dallaire, Walmart’s Executive Vice President and Chief Revenue Officer said. “Whether it’s getting diapers delivered straight to their door or saving on gas for the carpool, we’ve got their back. To celebrate moms we’ve committed to gifting 20,000 Walmart+ memberships to some of our most important customers, making life a little easier for them.”
Walmart’s membership giveaway will work in conjunction with the Pampers Hospital Gift Program, which provides a gift bag for patients who have recently delivered a baby. Each gift bag includes a reusable fabric bag, coupons, a Pampers Sensitive Wipes 6-count sample, informative newborn literature, and a free one-year Walmart+ membership.
Cardi took to social media to alert her fans of the news. In the 30 second clip, she offered viewers some of the ‘mom hacks’ she uses in her everyday life dealing with her four year-old daughter Kulture Kiari Cephus and one year-old son Wave Set Cephus.
The Invasion of Privacy rapper wasn’t alone in the campaign. Walmart also tapped Stephanie Beatriz (Brooklyn Nine-Nine), Janelle James (Abbott Elementary) and Jenny Slate (Everything Everywhere All At Once) to join in. The actresses revealed some of their ultimate hacks for motherhood. You can check them out below.
“The beauty of motherhood is that it brings moms together with a bond regardless of where they are in their lives,” says Courtney Carlson, Senior Vice President of Retail Marketing, for Walmart. “Every mom loves to trade their parenting hacks, and we’re excited for this campaign to showcase the biggest hack of all being ‘The Mother of All Savings’ – a Walmart+ membership.”
The ‘Mother of All Savings Memberships’ campaign partnership shows that there’s no slowing Cardi down. Earlier this year, Cardi and her husband partnered with McDonald’s to present the Cardi B & Offset Meal for Valentine’s Day. We also found out that the couple and their two children will star in the upcoming Baby Shark’s Big Movie. Additionally, Cardi will headline Hot 97 Summer Jam’s 2023 concert in June. In her own words, ‘If it’s up then it’s stuck.’
Welcome To Motherhood: Walmart Recruits Cardi B, Janelle James & More For Mother’s Day Campaign was originally published on globalgrind.com
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