Ford picks BBDO as lead creative agency in blow to Britain’s WPP
(Reuters) – Ford (F.N) has chosen Omnicom’s (OMC.N) BBDO as its lead creative advertising agency in a symbolic blow to its partner of 75 years, WPP (WPP.L). FILE PHOTO: A…
Out of Sorrell’s shadow, Mark Read poised for top job at ad giant WPP
(Note strong language in final paragraph) FILE PHOTO: Mark Read, Co-Chief Operating Officer of advertising agency WPP leaves following their AGM in London, Britain, June 13, 2018. REUTERS/Toby Melville/File Photo…
Ford tells WPP it will take bids from other ad agencies
LONDON (Reuters) – Ford Motor Company (F.N) said on Saturday it will take bids on some of its advertising managed by WPP (WPP.L), adding to uncertainty around the British ad…
Ad king Sorrell's abdication leaves WPP at crossroads
LONDON (Reuters) – Martin Sorrell’s sudden exit from WPP marks a shocking end to the career of a chief executive who through sheer force of personality made it the world’s…
Martin Sorrell quits as head of world’s biggest ad group WPP
LONDON (Reuters) – Martin Sorrell, who built WPP into the world’s biggest advertising agency through 33 years of dealmaking, quit on Saturday after an allegation of personal misconduct. FILE PHOTO:…
Martin Sorrell quits as head of WPP advertising agency
LONDON (Reuters) – Martin Sorrell quit as the head of WPP on Saturday, leaving the world’s biggest advertising agency 33 years after he founded it due to an investigation into…