Ad Spending Interview: Calvin Soh, Ninety Nine Percent
We have reported on the advertising trends in five countries – China, Indonesia, Japan, Myanmar, and the US. For more,…
Muslim women ridicule MAC cosmetics for ‘Ramadan makeup’ tutorial
The US brand of cosmetics – MAC – is under fire after it released a tutorial for its Muslim clients…
JAPAN: Declining advertising dollars
Japan is one of the world’s largest spenders on advertising. But that spending fell significantly following the 2011 earthquake and…
SINGAPORE: SIA can target premium travellers through F1 packages, say observers
Singapore Airlines can target premium travellers and engage in aggressive marketing — this was what observers Channel NewsAsia spoke with…
Indonesia’s middle-income group to grow to 140m by 2020
In less than a decade from now, more than half of Indonesia’s population of 240 million would be categorized as…
SHANGHAI: China’s growing middle class
China’s growing middle class has often been hyped as the next big thing in boosting the country’s consumption. In the…