Ad Spending Interview: Calvin Soh, Ninety Nine Percent
We have reported on the advertising trends in five countries – China, Indonesia, Japan, Myanmar, and the US. For more, we are joined in by advertising veteran … source
Muslim women ridicule MAC cosmetics for ‘Ramadan makeup’ tutorial
The US brand of cosmetics – MAC – is under fire after it released a tutorial for its Muslim clients on what make-up to wear during Ramadan. READ MORE: ……
JAPAN: Declining advertising dollars
Japan is one of the world’s largest spenders on advertising. But that spending fell significantly following the 2011 earthquake and tsunami. Channel NewsAsia’s … source
SINGAPORE: SIA can target premium travellers through F1 packages, say observers
Singapore Airlines can target premium travellers and engage in aggressive marketing — this was what observers Channel NewsAsia spoke with said when asked how the national carrier can maximise… source
Indonesia’s middle-income group to grow to 140m by 2020
In less than a decade from now, more than half of Indonesia’s population of 240 million would be categorized as middle-class and affluent consumers (MACs), and they would bring an…
SHANGHAI: China’s growing middle class
China’s growing middle class has often been hyped as the next big thing in boosting the country’s consumption. In the final report of the series on advertising, Channel NewsAsia’s Valarie…