April 19, 2024
Sanya Richards-Ross’ COORDINATES has been announced as the official loungewear partner for Team USA.
Sanya Richards-Ross might not be competing in the 2024 Olympics but she’ll be playing a major part as her company is the official loungewear partner for Team USA.
The retired Olympic gold medalist and her husband, Aaron Ross, announced their licensing partnership with the U.S. Olympic & Paralympic Properties three months ahead of the Paris Olympics. Their handcrafted pajama and loungewear sets COORDINATES will be worn by this year’s Olympians, Paralympians, and Team USA fans.
The partnership comes after the Ross family introduced the loungewear line over the Christmas holiday with their matching family pajama sets. Richards-Ross, a Jamaican-American track and field star, competed internationally for the U.S. in the 400-meter sprint and won four Olympic gold medals.
“Partnering with Team USA as the pajama licensee means the world to me,” Richards-Ross said. “I learned early in my career how important sleep is, and it’s not just where we first dream of becoming an Olympian. It’s where we rest and recharge to perform at our best. Our goal is to reinforce the importance of sleep while providing stylish and comfortable sets for the athletes and their fans.”
Richards-Ross knows firsthand the grit and dedication that goes into competing in front of the world. It’s why she designed a special collection for Team USA. Pieces include Team USA jogger sets, onesies, button-downs, and sets for kids in colors of (you guessed it) red, white, and blue.
“We are proud to collaborate with Sanya Richards- Ross on this new line of pajamas and loungewear,” Peter Zeytoonjian, senior vice president of consumer products for U.S.A. Olympic & Paralympic Properties, said. “By offering a product that helps Team USA athletes prioritize their rest and well-being, we are reinforcing our commitment to supporting their success both on and off the field.”
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