[ad_1]
The Julie Foudy & espnW Sports Leadership Academy, taking place July 7-11 at The Peddie School in Highstown, N.J., will benefit from the collaboration of Project YouDoYou, a media and advertising industry initiative focusing on GenZ young women, created by Mindshare’s Chief Content Officer, David Lang. PYDY’s goal is to lift GenZ girls up through inspirational content and experiences – enabling them to take meaningful action and make the world a better place as future leaders of society.
Project YouDoYou’s name signifies individuality, but its tag line – “Behind Every Powerful Girl is another Powerful Girl” – leans into the power of the collective. The principles of individuality and following your dreams, while supporting and elevating your peers, will be woven throughout the curriculum of the Academy in topics like leadership mentorship, redefining stereotypes and health & wellness – bringing to life PYDY’s belief that “behind every powerful girl, is another powerful girl.” The Julie Foudy & espnW Sports Leadership Academy boasts participants from 13 different countries, and various experiences throughout the Academy will focus on their similarities being much greater than their differences.
Complementing the robust curriculum of the Julie Foudy & espnW Sports Leadership Academy, Project YouDoYou will also provide Tuesday night’s guest speaker, Nadya Okamoto, the 21-year-old founder and executive director of PERIOD (period.org). Okamoto is a leading speaker about The Menstrual Movement, the power of Generation Z and youth activism, and overcoming adversity, including how she turned her own experiences into a platform for advocacy.
In addition to its partnership with the Julie Foudy & espnW Sports Leadership Academy, PYDY has collaborated with chart-topping artist Camila Cabello, designer Rebecca Minkoff, iHeartMedia, Snapchat and more. For more information on Project YouDoYou, please visit ProjectYouDoYou.com
About espnW
espnW is a global multiplatform brand dedicated to engaging and inspiring women through sports. espnW.com, the brand’s content home, offers total access to female athletes and the sports they play, takes fans inside the biggest events, and captures the biggest trends in sports life/style. espnW also provides a unique point of view on the sports stories that matter most to women and highlights the crossroads of sports and culture. Founded in July 2010, espnW’s content and voices live across digital, television, radio, films, events, educational platforms and social media.
About Project YouDoYou
Project YouDoYou was born with a mission to lift up girls nationwide, sparking ways for you to learn, share, make, and do. Whatever your passion, your skill, your thing, it’s about taking positive action. And when you do, you can create positive change for us all. Our name – “Project YouDoYou” – celebrates your uniqueness and supports your individuality. Our goal is for us all to come together, in support of each other, to make this world a stronger, brighter, kinder place. We believe in our power and strength, together, to make a positive impact on our world.
– 30 –
Media contacts:
espnW: Amanda Brooks – [email protected]
Mindshare/PYDY: Wendi Smith – [email protected]
[ad_2]
Source link