Google adds ‘Black-owned’ business attribute for Maps, Search listings

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Last month, CEO Sundar Pichai said that Google would “develop initiatives and product ideas that support long-term solutions” for the Black community. One of these efforts is a way for Black-owned businesses to identify themselves in Google Maps and Search, with that attribute launching today.

This marker comes as Google has noted a recent “surge in online searches for Black-owned businesses.” From the Google My Business portal, merchants will be able to add the Black-owned business attribute. It’s available in the US today for those with a verified Business Profile.

Appearing under “Highlights” in Google Maps and Search, the Black-owned attribute features a three-striped orange icon with a black heart at the center. It joins others like “Women-Led” and “LGBTQ-friendly,” as well as those for accessibility.