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Body positive activist and fashion blogger, GabiFresh, has taken a different approach to promoting her latest swimwear collection, hiring everyday beauties to model for her popular label, GabiFresh for Swimsuits For All.
The nine women selected were chosen from her open casting call that brought in over 500 applicants, according to a press release. Each woman will represent one of the nine size options, raging from size 10 to 26.
“I am constantly motivated and inspired by my followers. Their support means the world to me and to have so many people come out for this casting call was truly a mind-blowing experience,” says the swimwear designer. “This collection is all about bringing to life the fun, flirty, playful spirit of summer. These nine women had no problem showing that side of themselves! My hope is that this campaign, featuring such a beautifully diverse group, will encourage others to feel confident and have fun in a swimsuit, regardless of their race, size or shape.”
Check out photos from the new collection below and get your shop on at SwimsuitsForAll.
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