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ESPN has once again teamed up with acclaimed recording artist and Grammy Award-nominee J. Cole in a new NBA Playoffs campaign launching today. The spot features the exclusive broadcast debut of J. Cole’s song “ATM,” fresh from his new highly-anticipated album KOD, which is available now through Dreamville Records, Roc Nation and Interscope Records. Click here to view the spot.
Also announced previously, ESPN debuted a special broadcast open featuring J. Cole that is currently airing across ESPN and ABC telecasts.
Entering its second weekend of NBA Playoffs coverage, ESPN and ABC’s viewership is off to its best start in seven years (since 2011). Through five games, ESPN and ABC combined to generate an average of 4,045,000 viewers during opening weekend, up five percent year over year. This weekend’s slate of programming across ESPN platforms is below:
Telecast schedule
| Date | Time (ET) | Telecast | Commentators | Platform(s) |
| Fri, Apr. 20 | 7 p.m. | Game 3: Cleveland Cavaliers at Indiana Pacers telecast presented by Mountain Dew Kickstart | ESPN: Mike Breen, Jeff Van Gundy, Mark Jackson, Lisa Salters
ESPN Radio: Marc Kestecher, Jon Barry
ESPN Deportes: Alvaro Martin & Carlos Morales |
ESPN, ESPN App, ESPN Radio, ESPN Deportes |
| 8 p.m. | Game 3: Toronto Raptors at Washington Wizards telecast presented by Mountain Dew Kickstart | Adam Amin, P.J. Carlesimo, Jorge Sedano | ESPN2, ESPN App | |
| 9:30 p.m. | Game 3: Boston Celtics at Milwaukee Bucks telecast presented by Mountain Dew Kickstart | ESPN: Mark Jones, Hubie Brown, Cassidy Hubbarth
ESPN Deportes: Leo Montero & Fabricio Oberto |
ESPN, ESPN App, ESPN Deportes | |
| Sat, Apr. 21 | 7 p.m. | NBA Countdown presented by Mountain Dew Kickstart | Michelle Beadle, Chauncey Billups, Paul Pierce, Jalen Rose | ESPN, ESPN App |
| 7:30 p.m. | Game 3: Houston Rockets at Minnesota Timberwolves telecast presented by Mountain Dew Kickstart | ESPN: Dave Pasch, Doris Burke, Jorge Sedano
ESPN Radio: Adam Amin, Jon Barry |
ESPN, ESPN App, ESPN Radio, ESPN Deportes | |
| 10 p.m. | Game 3: Oklahoma City Thunder at Utah Jazz telecast presented by Mountain Dew Kickstart | ESPN: Ryan Ruocco, Kara Lawson, Adam Schefter
ESPN Deportes: Alvaro Martin & Carlos Morales |
ESPN, ESPN App, ESPN Deportes | |
| Sun, Apr. 22 | 12:30 p.m. | NBA Countdown presented by Straight Talk Wireless | Michelle Beadle, Chauncey Billups, Paul Pierce, Jalen Rose | ABC |
| 1 p.m. | Game 4: Boston Celtics at Milwaukee Bucks telecast presented by Mountain Dew Kickstart | ABC: Mark Jones, Hubie Brown, Cassidy Hubbarth
ESPN Radio: Marc Kestecher, Jim Spanarkel
ESPN Deportes: Fernando Alvarez & Pablo Viruega |
ABC, ESPN App, ESPN Radio, ESPN Deportes | |
| 3:30 p.m. | Game 4: Golden State Warriors at San Antonio Spurs telecast presented by Mountain Dew Kickstart | ABC: Mike Breen, Jeff Van Gundy, Mark Jackson, Lisa Salters
ESPN Radio: Sean Kelley, P.J. Carlesimo
ESPN Deportes: Alvaro Martin & Carlos Morales |
ABC, ESPN App, ESPN Radio, ESPN Deportes |
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