Black-Owned 7-Eleven in Texas Setting Record Sales With Black Girl Magic Wine Brand

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By Black Enterprise Editors, Black Enterprise

Meet Alyson Rae Lawson, the African American owner of a 7-Eleven franchise in Arlington, Texas who is making history and winning big while setting record-high sales. Her store has been selling out bottles of Black Girl Magic wine from McBride Sisters Collection, a brand owned by sisters Robin and Andrea McBride – founders of the largest Black-owned vintner in the country.

Alyson, whose 7-Eleven store services up to 1,000 customers per day, wanted to start selling more products produced by African American entrepreneurs so she decided to place a bulk order from the McBride Sisters Collection. However, she had no idea that their Black Girl Magic wine bottles would become an instant hit.