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On April 6, we soared to new heights with TD Jakes in Atlanta, Georgia, as we kicked off the first installation of the SOAR Empowerment series hosted by Nationwide. Over 700 entrepreneurs, business men and women, and leaders convened at the Georgia World Congress Center to receive wealth building resources.
After remarks from BLACK ENTERPRISE president and CEO Earl “Butch” Graves Jr. and Lu Yarbrough, associate vice president, Enterprise Diverse Marketing; TD Jakes opened the morning with a powerful message on the importance of building healthy relationships and breaking gravitational pulls that hold people back.
.@BishopJakes live at #SOARinATL https://t.co/iYnkioMwS9
— Black Enterprise (@blackenterprise) April 6, 2019
His message resonated with the aspiring, emerging, and established entrepreneurs and professionals in the room who were looking for an uplifting word as they prepared to soar.
The event continued with remarks from Karmetria Burton, general manager of Supplier Diversity for Delta Airlines, who encouraged attendees to understand their unique value proposition as they do business. Lamar Tyler, BE Modern Man and founder of Traffic, Sakes, and Profit and TSP Live, shared how to be intentional about your passion, purpose, and profit to monetize a business idea.
Here are five questions Tyler says you should ask yourself before you start a business:
- Can you do this without a cheerleader?
- Will I invest what’s required?
- Will I keep going when it gets tough?
- Is my WHY big enough?
- Are you ready to soar?
Koreyelle DuBose, founder of WERK PRAY SLAY dropped massive gems during her presentation on maximizing your earning power.
“You don’t have a money problem, you have a mindset problem!” @Koereyelle #SoarInATL pic.twitter.com/REOryoXh0h
— Black Enterprise (@blackenterprise) April 6, 2019
Health is wealth
Eli Lily challenged event-goers to prioritize their health with a relevant conversation about diabetes prevention. Dr. Rovenia Brock followed up with an informative presentation on how to create a personalized nutrition plan.
The afternoon continued with a riveting talk given by Dr. Dennis Kimbro on what it takes to “Think and Grow Rich.” “I’m really into wealth, not income…big difference.”
JP Morgan Chase also gave a special presentation on their program Advancing Black Pathways. And as the number one employer of Morehouse graduates — they are committed to hiring 4,000 black graduates over the next five years.
Make your money work for you
Ash “Cash” Exantus, founder and chief financial educator shared how to build a financial freedom fund to set oneself up to win. “If you are exchanging time for money, you are wasting it,” he told the audience.
Charreah K. Jackson followed up with an engaging presentation on how to negotiate your way to the top.
“See your job and career as an open relationship.” –@Charreah #SOARINATL pic.twitter.com/QnGVhv0Ait
— Black Enterprise (@blackenterprise) April 6, 2019
Dr. Michele ‘Fit Doc’ Reed gave a final presentation on how to develop and maintain a fitness lifestyle by being mentally fit and physically strong.
“Having an accountability partner is crucial to your success.” @FitDocMicheleR #SOARinATL pic.twitter.com/os5Bn3Njkq
— Black Enterprise (@blackenterprise) April 6, 2019
If you’re interested in soaring to new heights, we’ll be taking flight in multiple cities so stay tuned for more updates!
Lydia Blanco
Lydia T. Blanco is a proud Afro-Latinx digital-first multimedia journalist with a strong passion for truthful storytelling, photography and creative content strategy.
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