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Reigning CMA New Artist of the Year Jon Pardi is debuting the new music video for his latest single “Night Shift,” exclusively on ESPN as the lead-in to tonight’s Texas Tech at TCU college football game. In the new video for the ‘working man’s love song,’ Pardi drives a semi-truck into downtown Nashville, swapping shifts with a trucker before he continues on to perform with his band on the back of the semi-tractor trailer. Fans can tune in to watch the new music video, directed by Jim Wright, when it premieres on ESPN on Thursday (Oct. 11) at 6:30 p.m. CT / 7:30 ET right before kickoff of the Red Raiders-Horned Frogs. During the television premiere, the video will also be available online at https://www.espnfrontrow.com/. The debut of the music video and the game will also be available to stream via the ESPN App. “Night Shift” will be heard during night games college football telecasts on ESPN networks throughout the rest of the season.
“College football is my favorite sport, so being able to incorporate that with my music is really cool. Football fans are big country music fans, and they are the ones coming out to the shows and standing in the rain, crowd surfing or just waiting to get into the concert to have fun! This is a big debut and a big game, especially around Texas and it’s something that I’ll never forget,” said Pardi.
“Night Shift,” the fifth single from Pardi’s GOLD-certified album California Sunrise, follows three back-to-back No. 1 songs and a Top 25 hit. Rolling Stone says, “The premise sounds worthy of a Bruce Springsteen song, but ‘Night Shift’ doesn’t toss many bones to rock & roll fans. Instead, the song doubles down on Pardi’s country roots, with a singalong chorus that’s performed with a hillbilly howl.” Taste of Country notes, “Pardi’s distinct vocals alongside forward-thinking production, a heart-stomping beat and memorable guitar parts make ‘Night Shift’ an obvious radio hit.”
Lauded as an artist who is expertly crafting his own traditional country sound with a modern blend, Rolling Stone affirms, “…his state-of-the-art blend of traditional instrumentation and progressive grooves…point to country’s future.” People.com calls Pardi, “…a leader among a growing number of artists bringing back fiddle, steel and twang while still finding ways to freshen the sound…” and Variety notes the “…lovable young California honky-tonker who has developed into one of the most popular acts at country radio.”
Pardi is currently touring nationwide with Luke Bryan’s What Makes You Country Tour and is working on his highly-anticipated, third studio album. Upcoming performances include the Grand Ole Opry in Nashville, TN (10/16), Rochester, NY (10/25) and Detroit, MI (10/26). For more information, visit http://www.jonpardi.com.
ABOUT JON PARDI
Jon Pardi’s GOLD-certified album California Sunrise (Capitol Records Nashville) debuted at #1 on Billboard’s Top Country Albums chart earning him CMA New Artist of the Year and ACM New Male Vocalist Of The Year. Pardi dominated the top of the country music charts with consecutive #1 hits including 2x Platinum-selling songs “Dirt On My Boots” and “Head Over Boots,” and Platinum-certified “Heartache On The Dance Floor.” Fourth single “She Ain’t In It” spent 30 weeks on the Billboard Country Airplay charts. California Sunrise is the follow up to Write You A Song (Capitol Records Nashville), which debuted at #3 on Billboard’s Top Country Albums chart and yielded Top 10 GOLD-selling song “Up All Night,” “What I Can’t Put Down,” “Missin’ You Crazy” and “When I’ve Been Drinkin” (all co-written by Pardi). Pardi made National TV appearances on NBC’s “Late Night with Seth Meyers,” NBC’s “TODAY” and ABC’s “Good Morning America,” and landed on several Best lists including the Los Angeles Times, Rolling Stone Country and Rhapsody. In 2018, he was featured in two large-event TV commercials including appearances during the Super Bowl and Grammy Award broadcasts. Pardi has toured with country music forerunners; Eric Church, Dierks Bentley, Luke Bryan, Zac Brown Band and Dwight Yoakam. Pardi’s third headlining tour “CMT On Tour Presents Jon Pardi’s Lucky Tonight Tour” marked the fastest-selling CMT On Tour series to date with record-breaking numbers. The West Coast native and fast-rising newcomer received multiple first-ever nominations at the 2017 CMA Awards, CMT Awards, ACM Awards, AMA Awards and iHeartRadio Music Awards.
About ESPN
ESPN, Inc., is the world’s leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. The company is comprised of eight U.S. 24-hour television networks and five HD simulcast services. Other businesses include ESPN Events, ESPN International (24 networks, syndication, radio, digital), ESPN Radio, ESPN Digital, ESPN The Magazine, consumer products and espnW. Based in Bristol, Conn., ESPN is 80 percent owned by ABC, Inc., which is an indirect subsidiary of The Walt Disney Company. Hearst holds a 20 percent interest in ESPN.
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