Source: Matt Winkelmeyer / Getty
Beyoncé is out here making major boss moves in the hair and beauty world—meanwhile, our bank accounts are gasping for air. The multi-hyphenate announced a major partnership with Ulta Beauty, bringing her haircare brand, Cécred, to over 1,400 stores nationwide and online starting in April.
Yes. World stop. Again.
Ulta Beauty is calling this their biggest partnership ever, which honestly makes sense. When Beyoncé enters a space, she doesn’t just step in—she reinvents the whole game.
Like clockwork, the multi-time Grammy winner dropped the news in the middle of the night (because Beyoncé announcements are always an event). Her mother and Cécred co-founder, Tina Knowles, also joined in on the excitement, sharing videos celebrating the moment.
In true Queen Bey fashion, the singer took to social media with a stunning video. Dressed in an off-the-shoulder white satin gown that hugged every curve, Beyoncé gave us all the bombshell vibes. Her blonde tresses flowed effortlessly (thanks to her fan, of course) as she was primped and pampered, letting the hair do all the talking.
As she gracefully exited the frame, words flashed across the screen, sealing the deal: Cécred x Ulta is happening.
This expansion marks Cécred’s first anniversary following its February 2024 launch. The brand’s hydrating shampoos, conditioners, Fermented Rice & Rose Protein Ritual, and the Restoring Hair & Edge Drops will now be conveniently stocked at Ulta—making it even easier to achieve the Beyoncé-level hair we all deserve.
And of course, the BeyHive wasted no time flooding her Instagram comment section with excitement, heart-eye emojis, and jokes about how their wallets are officially on life support.
One fan perfectly summed it up: “We is broke.” Another chimed in: “Say less, Auntie!!! Let me grab my purse.” Because let’s be honest—Beyoncé is running a full-on empire, and many are funding it happily.
RELATED: It’s Lit: The Bey Hive Buzzes Over Beyoncé’;s New Cécred Candles
Cécred’s Ulta takeover is the latest in a long list of power business moves. Sis has been busy.
Still beaming from the glow of her Grammy win, Beyoncé announced a new Cowboy Carter tour. Since the tour dropped, fans were already counting their coins. Then there’s CELUMIERE, the latest iteration of the Queen’s luxury fragrance line. And we can’t forget about SirDavis, the cognac that has us all toasting the night away.
So, while Bey celebrates this latest win, we’re looking at our bank accounts like, “Ma’am, please.” Beyoncé stays booked, busy, and blessing us with luxury, and we love that for her.
Our wallets, though, might need a moment of silence.
DON’T MISS
Béyonce, Blue Ivy And Mama Tina Dazzle In White At Cécred Launch Party
Beyoncé’s Cowboy Couture Fits Keep Getting Better And Better
Beyoncé’s Cécred Is Coming To Ulta—Are Your Pockets Ready? was originally published on hellobeautiful.com
Rest In Power: Notable Black Folks Who We’ve Lost In 2025
Opinion: Absurd White Folks Are Crying ‘Reverse Racism’ Over Kendrick Lamar’s Super Bowl Halftime Show
Meet the Men of The Silver Fox Squad: Breaking Stereotypes with Style
“Arab Americans For Trump” Change Name After Trump Gaza Takeover Threat
“40 Acres And A Mule” Explained: What Did Kendrick Lamar’s Line Mean In Black Historical Context
The Surrenderers: Trump’s Cadre of Black Supporters Gave Up Everything And Got Nothing in Return
The Twisted, Dark History Of Valentine’s Day
Op-Ed: Republicans Appalled After Journalist Calls Them ‘White Supremacists’— But Aren’t They?
We care about your data. See our privay policy.
An Urban One Brand
Copyright © 2025 Interactive One, LLC. All Rights Reserved.