Meet OAN, the little-watched right-wing news channel that Trump keeps promoting

The network’s founder, Robert Herring, has repeatedly voiced his frustration that Rion does not have a formal seat in the briefing room. And an attorney for OAN even sent a letter on April 25 to the White House complaining that Rion and another OAN correspondent have been forced to “stand in a corner roped off” from everyone else “as if they were suspect and unwanted interlopers.”

It’s just one way in which the White House has worked to elevate OAN, a little-watched channel that arguably has more in common with a state-run propaganda network than a credible news organization.

President Donald Trump, friendly toward media outlets favorable to him, has taken a keen interest in the network as of late. At briefings, he has called out for OAN, lauding the network for asking him leading questions framed in a way that portrays him in a flattering light. And he has repeatedly promoted the network on his Twitter feed.

And yet, despite Trump’s touting of the network, most Americans are probably not familiar with OAN. The channel is tiny compared to the major cable news networks. It doesn’t rate well and its web traffic is not significant. And it doesn’t even offer viewers compelling television with professional graphics. In fact, in terms of presentation, OAN resembles a university news station produced by a group of student volunteers.

What OAN does offer viewers is a diet of right-wing conspiracy theories and pro-Trump commentary mixed in with wire video news packages that are sometimes skewed to fit its editorial viewpoint through the text placed by the network in the lower-thirds portion of the screen. The network would be mostly irrelevant, confined to the fringes of the conservative news media, if not for Trump’s continued promotion of it.

Multiple White House spokespeople did not respond to repeated requests for comment for this story. Herring and Rion also ignored several inquiries seeking comment and an OAN spokesperson did not respond either. OAN’s lawyer, Bruce Fein, answered a phone call, stated he was busy, and said he would call back, but never did. Alex Salvi, an OAN host, however, agreed to talk to CNN about the network.

“All we have is Fox”

The San Diego-based OAN was founded in 2013 by Robert Herring, a California businessman who made his fortune in the technology industry.

When the channel launched, his son Charles, who is president of the network’s parent company, Herring Networks, Inc., said it would be a fact-based channel aimed at competing with Fox News for a conservative audience.

“Fox is a great platform,” he added. “A lot of people like it, it gets outstanding ratings. There is nothing wrong with Fox. The problem is that if you take the channel lineup, the sources of national news tend to lean to the left…and all we have is Fox.”

Salvi echoed Herring’s earlier comments. He told CNN that OAN has sought to “look at some of the mistakes that Fox News” has made and tried to “build on that, meeting the demands of what the audience wants.”

“And in fact I would say that we aren’t only replicating the things that have been working at Fox News for example but we’ve looked at other networks as well,” Salvi added.

In its early years, OAN didn’t make much of a splash. Its studios and on-screen graphics had an amateur quality to them. Which is to say that it lacks the professional polish of its chief rival, Fox News.

Moreover, the network doesn’t have a large pool of reporters and correspondents compared to other national networks. Much of the programming is heavily reliant on news packages created by wire services like the Associated Press and Reuters.

OAN did strike some early luck with one of its evening opinion hosts, Tomi Lahren. The conservative firebrand, who is now a Fox News commentator, generated some publicity for OAN through her viral, controversial monologues.

But one host occasionally going viral on YouTube doesn’t translate into a large network audience. And, despite Lahren’s success, OAN struggled to emerge from obscurity.

When Trump launched his campaign in the summer of 2015, the channel saw an opening. OAN started to gain some prominence among Trump fans for live-streaming each of the then-presidential candidate’s rallies.

“We started out with the premise of news straight down the middle,” Cassie Leuffen, a former OAN anchor, told The Post. “But the bias does reveal itself in the story selection. The owner really felt this was what was needed. He saw the popularity of Trump before almost anybody, and Trump became our bread and butter.”

Conspiratorial voices

Much of OAN’s programming resembles that of Fox News. The network’s news shows purport to deliver headlines in a non-partisan way, but in fact frame the news of the day in a way that is often beneficial to Trump. In the evening, OAN’s opinion hosts, such as Liz Wheeler and Graham Ledger, offer run-of-the-mill conservative commentary that is generally approving of the White House.

But OAN also gives a nod to the darker underbelly of the conservative news industry. Two of its prominent personalities, for instance, are far-right agitators who have a history dabbling in conspiracy theories.

Rion did not reply to requests for comment when asked about her promotion of such conspiracy theories.

On her website, Rion’s bio page states: “Chanel has been frequently described as one of Hillary Clinton’s ‘worst nightmares’ because she stands as a fierce foe of anything Clinton, of everything Obama, and as a total and unrelenting enemy of academic left-liberalism and political correctness anywhere—she’s out to stamp it out and when Chanel skewers the enemy, it can be a powerful thrust—sometimes shocking, always articulate—linguistic and graphic gems that strikes the heart of the insanity of the political left.”

The other prominent agitator at OAN is Jack Posobiec, a right-wing conspiracy theorist who is a strong supporter of Trump. Posobiec, who works as a correspondent for OAN, is widely known for having live-streamed an investigation of Comet Ping Pong, the pizzeria at the center of the debunked Pizzagate conspiracy theory.

“There were definitely times I’ve talked about different conspiracy theories that are out there, and I talked about the Seth Rich thing,” Posobiec conceded to Philadelphia Magazine in a 2017 profile, which referred to him as the “king” of fake news. “You know what, I’m not even going to talk about that stuff anymore.”

A spokesperson for OAN did not respond to CNN when asked if Posobiec had further comment on his role in Pizzagate.

Posobiec and Rion have continued to use their platforms to push disinformation. When Trump was on trial for impeachment, both personalities helped push conspiracy theories about Ukraine into the public conversation.

Trump’s promotion

In return for the positive coverage, Trump has served as a persistent advocate for the network — especially as he faces a skeptical press corps questioning his response to the coronavirus pandemic.

During the daily coronavirus briefings, the channel’s correspondents have functioned as something of a lifeline for the President. When facing questions he does not like, the President knows he can call on OAN for a question of his liking.

And in the past, as he has faced unfavorable headlines, Trump has leaned on the network.

But the ratings-obsessed President must know that OAN’s audience pales in comparison to that of the other cable news networks.

The network doesn’t subscribe to Nielsen Media Research, which is the industry standard for measuring television audiences. But in the spring of 2019, Nielsen Media Research briefly measured OAN’s audience in metered markets, which represent the country’s biggest metro areas.

In those markets, OAN averaged only 14,000 total viewers from April 1, 2019, to June 11, 2019. Its chief rival, Fox News, averaged 631,000 viewers in the same markets during the same time period. MSNBC averaged 558,000 viewers, and CNN averaged 341,000 viewers.

Online, the picture isn’t much better for OAN. According to Comscore, a firm that measures web traffic, OAN had only 33,300 average daily visitors in March, the latest month for which data is available. For context, Fox News had 135 million unique U.S. visitors in March and CNN had 184 million.

“This letter constitutes formal notice to you”

Despite the constant promotion from the President, in addition to the special treatment OAN receives from the White House, the network is still not entirely pleased.

For one, Salvi noted that OAN has never been granted a formal interview with Trump.

“When he was a candidate we did have the opportunity to talk to him, but since President Trump has been in office we haven’t had a sit down interview,” Salvi said, noting Trump has only briefly spoken to the network once ahead of a rally.

Robert Herring, the OAN founder, has also spent the last few weeks using Twitter to criticize the White House over the fact that Rion does not have a physical seat in the briefing room.

The briefing room seats have for decades — under both Republican and Democratic presidents — been controlled by the WHCA, not the White House. The WHCA booted OAN when Rion ignored new coronavirus rule that required news organizations to alternate days on which they attend the briefings.

Rion even tried to bring her own chair into the briefing room one day in April, according to reporters who saw her carry one onto White House grounds. But Rion, according to a person familiar with the matter, was told she could not set up her own folding chair in the narrow aisle next to the seats and she was seen later carrying it off of the White House grounds.

“Seat assignments in the Briefing Room or otherwise when space must be rationed should be made by the White House Press Office by using a lottery or a first-come, first-serve principle to safeguard viewpoint neutrality,” the letter said.

“Viewpoint neutrality under the First Amendment is too important in press coverage of the White House to be left to the private biases of the WHCA,” OAN’s attorney added.

The White House Correspondents Association declined to comment on OAN’s letter.

In a separate letter, OAN’s attorney wrote to the Secret Service, claiming Rion — who has recently worn what appears to be a GoPro camera while at the White House — has been subject to “various acts of harassment, intimidation, bullying, verbal and physical intimidation and assault” while working on White House grounds.

“This letter constitutes formal notice to you of the above-referenced acts of assault, harassment, and physical intimidation,” OAN attorney Fein wrote. “We respectfully request that you open an investigation into these acts before they escalate further.”

Fein cited the incident with Alcindor, portraying the PBS correspondent as having behaved as a “menace.” He wrote that Rion was “reasonably in fear of being imminently physically and offensively touched by Ms. Alcindor.”

A PBS spokesperson said on Alcindor’s behalf that the network finds the lack of compliance with social distancing rules “deeply troubling” and that it has raised the issue with the White House press office.

Fein’s letter also cited another incident with Doug Mills, a photographer for The New York Times. According to the letter, Mills “became very agitated” at her. The incident occurred during a press conference in which Rion showed up in violation of WHCA’s social distancing rules. Fein said Mills “accused her of making up the rules” and said Mills berated Rion “in an aggressive and menacing manner.”

Through a Times spokesperson, Mills declined to comment on the incident.

When contacted by email about OAN’s request that the Secret Service open up an investigation, a spokesperson for the law-enforcement agency told CNN, “The Secret Service does not confirm or comment on the absence or existence of specific investigations.”

“The risk is actually physical”

Trump’s promotion of the channel, which occurs as he simultaneously works to undermine credible news organizations, is cause for alarm, said Phil Napoli, a Duke University professor who specializes in media and democracy and has studied propaganda efforts.

That much of it is happening during a public health crisis is especially troubling, Napoli said.

“The risk is actually physical,” he said, noting that people need accurate and reliable information about the coronavirus.

Napoli said he has never seen a US president promote a network like OAN while launching a sustained assault on credible news organizations.

“We would have to start looking to some countries that I wouldn’t classify as democracies for some of these types of things,” he said.

Julian Zelizer, a Princeton University history professor and CNN analyst, agreed.

“I haven’t seen anything like this,” he said. “There have obviously been presidents who criticize the press and try to limit their access. Almost every president had some kind of tension with the press and some like Richard Nixon create their own enemies list. FDR used fireside chats as a way to control his message around conservative newspaper publishers. But now we are in a whole different ballgame.”

“In the middle of a historic crisis like this, to bolster non-credible news sources while doubling down on his normal attacks is stunning to watch,” Zelizer added. “What’s more is that this crisis is one where information is absolutely essential to the cure. Without facts and figures from legitimate sources we will be treading water for a long time. As the President weakens the institution that can bring us that information, he weakens our collective ability to move back to some sort of normal.”