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(Image: ASOS / Factory PR)
African prints have become a huge part of fashion in the black community over the years, with tons of stylish Instagram-approved photo shoots across your social media timeline.
UK fashion retailer, ASOS, is now joining in on the movement. It unveiled its latest collection of stunning African-inspired designs this week in collaboration with ethical clothing manufacturers based in Nairobi, Kenya.
ASOS MADE IN KENYA is the newest limited-edition unisex collection created in partnership with SOKO Kenya, an ethical clothing manufacturer in Nairobi that actively works against environmental issues within the country. The company works alongside the organization Fashion Revolution to help empower local female artisans to build revenue and independence using their talents.
SOKO Kenya’s partnership with ASOS began in 2010 with different seasonal collections and has featured the work of local artist Wini Awuondo.
Their latest collection seeks to continue its mission to improve the lives of members of the local community, offering skills and support to drive sustainable development and to help build a global community through fashion. Since the start of the COVID-19 pandemic, ASOS has funded the production of 20,000 masks and has donated the MADE IN KENYA fabric already at the factory. The masks will be donated and distributed to communities local to the factory.
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