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The move is part of Chick-fil-A’s broader strategy to reach people outside of the restaurant.
“Increasingly, our customers are searching for ways to enjoy our brand at home,” Michael Patrick, principal program lead for Chick-fil-A’s Beyond the Restaurant team, told CNN Business in an email.
The company has been exploring ways to break into retail for a while, said Patrick.
“We’re seeing a blurring of lines between all food channels,” he noted. Other restaurant chains — like The Cheesecake Factory, TGI Fridays, IHOP and others — sell versions of their sauces, syrups and products in retail.
“We are looking to learn more about the retail channel,” Patrick added.
“Our customers love our sauces,” said Patrick. “Chick-fil-A Sauce and Polynesian Sauce are our two most popular sauces, which is why these flavors are leading the way.” For now, the pilot program is limited to Florida, but Chick-fil-A may one day roll the bottled sauces out nationally.
In addition to selling the bottles in big box stores in Florida, some Florida locations of Chick-fil-A will also offer 8-ounce bottles of its signature, Polynesian, Barbeque, Honey Mustard and Garden Herb Ranch sauces with catering orders and for purchase staring this month. All proceeds from the bottle sales will go to Chick-fil-A’s scholarship fund for employees, even if the pilot expands beyond Florida.
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