Keke Palmer Is the New Face of Olay

Multifaceted performer Keke Palmer has been named official spokesperson for the new Olay Body skincare line, according to Essence.

She had previously partnered with Olay Body last year for its New York Fashion Week campaign. She walked in her first runway show at the event. Palmer has signed on to be a spokesperson for a new skincare-inspired collection of body care products packed with ingredients such as collagen, vitamin C, and hyaluronic acid.

Palmer says in an Instagram video, “I used to watch these kinds of commercials on television when I was a little girl and very rarely, if ever, did I see a girl in them that looked like me. I always thought there was a special kind of beauty, or hair texture or complexion that you had to have to be considered for an actual beauty ad. Not to be melodramatic or whatever, but REPRESENTATION MATTERS. It truly does!!” 

 

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I used to watch these kinds of commercials on television when I was a little girl and very rarely, if ever, did I see a girl in them that looked like me. I always thought there was a special kind of beauty, or hair texture or complexion that you had to have to be considered for an actual beauty ad. Not to be mellow dramatic or whatever, but REPRESENTATION MATTERS. It truly does!!! I am just an American black girl, both my parents are extremely normal, I’m from a small and what would be considered “a nothing town”. Till this day, my best accomplishment will always be showing all the girls like me that there is NOTHING THEY CAN’T DO. NOTHING THAT CAN’T BE. NOTHING THEY CAN’T ACHIEVE!!! Whatever I have done, you can double. If you come from nothing and think there is something you’re missing, I’m here to tell you you’re not. The only thing you ever could be missing, is the belief that what God has for you IS ALREADY YOURS! Take it. Love you #OmgImInABeautyCampaign #OLAYBODY ❤️??

A post shared by BIG BOSS ?? (@keke) on Feb 4, 2020 at 12:30pm PST

“This year-long partnership with Olay Body means so much to me because for a long time, women like me weren’t represented in the beauty industry, and representation is so important,” Palmer told ESSENCE. “We are beautiful, confident and fearless—all the things that Olay Body represents.”