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It can be pretty frustrating to see other businesses selling the same product or service as you, doing a far better job at attracting customers. Growing a business is no easy feat and unless you’re an “overnight success,” it does take a whole lot of time and effort before you start to see any real results. However, don’t give up just yet! These growth hacks are easy to implement and will help turn your web traffic into customers in a flash.
5 Growth Hacks to Scale Your Business
Gate Your Content
“Gated” content is a great way to build qualified leads and therefore grow your business. The idea is that you create a piece of valuable content that your audience wants to consume and ask people to give you their contact details to be able to view the content. Typically, the best content to create to ensure that your gated hack is a success would be e-books, whitepapers, webinars, online courses, or anything that can provide real value.
Use Testimonials on Pricing Pages
A testimonial is a great way to prove how reputable you are as a business and considering 63% of consumers indicate that they are more likely to purchase from a site that has ratings and reviews, this is indeed one factor that can help your business grow. Your pricing page is a crucial point in the customer journey, as it’s likely that they’ll be close to deciding whether to choose you or go elsewhere. By including testimonials, you’ll further back up the reasons why you can be trusted, and what you have done for other customers.
Use Convincing Copy
There’s a lot to be said about great copy. Of course, we need to create engaging copy for longer forms of content such as a blog post, but the most convincing copy should be used right when you’re asking your web visitor to take action. Whether you want someone to sign up for your newsletter or download your e-book so that you can move them along your sales funnel, you need to give them a reason to do so.
Repurpose Well-Performing Content
Who says you have to keep churning out new content to grow your business? By repurposing your old content you can drive more targeted traffic to your site and it doesn’t involve much effort on your part.
Check out Google Analytics, and you’ll be able to find your most viewed blog content. To access this information, simply click on Behavior>Site Content>All Pages. You’ll then be able to see the top performing web pages on your site. Once you find your best blog post, you can either update it with new and current information or turn it into an e-book, webinar, or SlideShare. You can then gate the content within the post so that you can truly benefit from the traffic that your top performing page brings in.
Create Roundup Posts Featuring Influencers
A roundup post is a perfect way to leverage other people’s content or influence and requires minimal effort on your part to do. The idea is that you collect a list of content from influential people within your industry, and include it all together in one post. Not only will this create a valuable piece of material, but it’s more likely to be shared by the influencers that are featured in the post. Therefore a much larger audience is expected to see it. For example, you created a roundup with 10 SEO influencers to follow on social media and link to them on the blog.
Moreover, when you share the post on social media, you make sure that you’ve included a few of the influencers within your tweet so that they could see the post and share it to their broader audience.
In Conclusion…
Remember, growing your business isn’t a quick fix. It will take a lot of your energy to attract your audience, but if you continue to use tips such as these, you’ll soon see more customers heading for your business before you know it.
Jeff Shuford
Jeff Shuford is a nationally syndicated columnist whose monthly column appears in more than 44 regional newspapers. Shuford is one of fewer than five millennial African-American syndicated columnists in the United States, and one of the country’s youngest syndicated columnists overall.
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