Richard Barry, CEO of Tru Kids Brands and former global chief merchandising officer at Toys “R” Us, plans to open at least two Toys “R” Us stores this year, according to a person familiar with Barry’s plans.
Tru Kids Brands’ owners won the rights to the Toys “R” Us brand last October. They also took over the former company’s other assets and brands including Babies “R” Us, Geoffrey the Giraffe, and Imaginarium.
“We’re definitely coming back in 2019. At minimum two stores. There’s more planned for 2020,” the person said. The new stores will be smaller than Toys “R” Us’ old stores and “experiential,” the person added.
Barry pitched his plans for Toys “R” Us at a recent conference in Las Vegas, said Isaac Larian, the billionaire toy executive behind Bratz dolls and Little Tikes toys.
“They’re considering opening two stores to begin with and then go from there. I hope they’re successful,” he said. “There is a need for an independent toy chain in the US, whether it’s Toys ‘R’ Us or something else.”
more recommended stories
After 13 tons of human hair products seized, US warns about importing from Xinjiang, China
Authorities in New York seized about.
US coronavirus: Skip the July Fourth parties, experts warn
Coronavirus cases are rising in 36.
Trump boasts about accomplishments in July 4th video
President Donald Trump on Saturday afternoon.
What it’s like at US beaches on Fourth of July weekend during a pandemic
Major commercial laboratories in the United.
Swiss zookeeper dies after tiger attack inside enclosure
The zoo in Switzerland’s biggest city.
First half of 2020 year in review
We regret to inform you that.
America could run out of fireworks this weekend. Here's why
International supply chains, a pandemic during.
Seattle protesters: 2 women injured when car drives into crowd, police say
A suspect faces multiple felony charges,.
Sheriff warns protesters he will deputize gun owners
A Florida sheriff is warning protesters.
Nathan’s Hot Dog Eating Contest: Joey Chestnut and Miki Sudo win 2020 competition
Joey Chestnut gobbled down 75 weiners.