Richard Barry, CEO of Tru Kids Brands and former global chief merchandising officer at Toys “R” Us, plans to open at least two Toys “R” Us stores this year, according to a person familiar with Barry’s plans.
Tru Kids Brands’ owners won the rights to the Toys “R” Us brand last October. They also took over the former company’s other assets and brands including Babies “R” Us, Geoffrey the Giraffe, and Imaginarium.
“We’re definitely coming back in 2019. At minimum two stores. There’s more planned for 2020,” the person said. The new stores will be smaller than Toys “R” Us’ old stores and “experiential,” the person added.
Barry pitched his plans for Toys “R” Us at a recent conference in Las Vegas, said Isaac Larian, the billionaire toy executive behind Bratz dolls and Little Tikes toys.
“They’re considering opening two stores to begin with and then go from there. I hope they’re successful,” he said. “There is a need for an independent toy chain in the US, whether it’s Toys ‘R’ Us or something else.”
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