This Instagram post could unlock hundreds of millions of dollars for Black-owned businesses


By Louise Connelly, CNBC

In the days following the death of George Floyd, Brooklyn-based entrepreneur Aurora James was skeptical of the deluge of corporate support for the Black community.

“As a Black woman, and also as a business owner, I was reading it, but I wasn’t necessarily feeling it to be true,” said James, who runs Brother Vellies, a company that sources handmade shoes and accessories from artisans around the world. 

She wanted to create a metric for companies that would show how they were following through on their statements of support.

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