Take All Our Money: Beyoncé and Balmain team up to bring Coachella collection to the masses


 

Get your coins ready because the body-hugging, brightly colored clothes worn by Beyoncé and her army of booty-shaking dancers at Coachella is coming to you through a joint Balmain x Beyoncé collection, starting July 13, reports Vogue.

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The luxury clothing designer Balmain, who created the outfits Bey and her dancers wore on stage, decided to bring that collection to the masses. Bey’s Coachella performance went viral and had everybody dancing and making videos mimicking the dance moves.

The collection will contain the same yellow and pink sweatshirts Beyoncé wore on stage at Coachella. It will also include a black tee with the sorority-inspired graphic.

Balmain creative director Olivier Rousteing said he and the Queen Bee got the idea during the Beychella rehearsals.

“I worked really long with her on the Beychella moments, and the fact that we can release this collaboration that is based on our creativity, Beyoncé and I, is really a big, big step for fashion and music together,” said the designer.

“Beyoncé, she’s such a perfectionist; she’s someone that is so strong and has such a great point of view. She’s about feminism, empowering women, and the idea of bringing that collaboration where we can share the same ideas, the same vision of music, the same vision of fashion, the same vision of what is going on in the world, it’s more than just clothes. It’s a strong message, and I’m really proud to be a part of that.”

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He continues: “Sometimes, you create a moment, and it’s just one moment. With the clothes that we are creating now, it’s going to be a moment that keeps going and going and going. This is something really important. Everybody is always telling me about millennials or about the future—this is the future. This is making sure that these iconic moments talk to the young people. This is something important and this collaboration is talking to the new generation and saying you can get that piece, you can be a part of the history.”

The items will go on sale in its Paris flagship July 13th and on balmain.com and beyonce.com July 14.  

Getting Emotional With Beyoncé

The collection is a dream come true for Rousteing and something that still makes him get emotional.
“This to me feels really emotional because, as you know, I’m of mixed race. I’m Black and my parents are white. I grew up in France without having a real identification of being Black and being an adult. I couldn’t see myself in the future, in a way, because there were not so many people in the ’80s or early ’90s that could show me a direction,” he says.

“For me, working with Beyoncé, it’s more than only music. It’s about history, working with a woman that’s going to be part of the history and has made her own revolution, not only in music, not only in fashion. She is an icon to an entire generation and so many more generations can follow the steps of Beyoncé and say, ‘You give us hope, you make us dream.’ ”

In the words of Beyonce’s friend Tiffany Haddish We Ready for this collection!

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