The Salvador Dalí Museum in St. Petersburg, Florida, has a $38 million expansion proposal in the works to add 20,000 square feet dedicated to digitally oriented presentations and educational programs that make use of augmented- and virtual-reality technologies. The Pinellas County Tourist Development Council will soon establish a timeline for a review process to evaluate the museum’s application for $17.5 million in tax money to support the endeavor, which would also include the construction of a parking garage.
Hank Hine, director of the Dalí Museum—which holds more than 2,000 objects spanning the Surrealist’s career and draws some 400,000 visitors annually—told ARTnews that, since Dalí incorporated film, animation, and holography in his practice, the institution’s interest in growing its technological capacities is “totally in his spirit.”
The Dalí Museum’s current “Magritte & Dalí” exhibition has a component in which viewers can situate themselves in the works on view by way of augmented reality. Another virtual experience at the museum has allowed viewers to immerse themselves within Dalí’s paintings and to navigate the scenes from 360 degrees.
Additionally, the museum is in the process of further developing an artificially intelligent digital rendering of Dalí—created with video footage, photographs, and other archival materials featuring the artist’s face—that speaks to visitors.
“Our motivation is the change in our culture and the way that digital technologies are integral to peoples’ experience of almost anything,” Hine said of the museum’s plans. “There has to be an adjustment to the way people experience art.”
Hine said that “some of these experiences of Dalí can be exported” for international exhibitions, and noted that such technology can play a role in the museum’s efforts to serve as stewards of Dalí’s art, balancing the desire to share his work with the need to preserve it.
“There are a dozen proposed shows coming to us in a year, and we try to support what we can,” he said. “We would like to be able to satisfy the global appetite for Dalí with fewer paintings [on loan] and even increase the presence of Dalí in emerging markets in South Asia and South America.”
more recommended stories
Following Controversy Over Pro-Refugee Message, Olu Oguibe’s Documenta 14 Obelisk Returns to Kassel, Germany -ARTnews
Olu Oguibe’s obelisk in its new.
Dorothea Tanning’s Power to Induce Strange Dreams -ARTnews
Dorothea Tanning, Chambre 202, Hôtel du.
San Antonio’s Ruby City Museum Announces Inaugural Shows for October -ARTnews
Do Ho Suh, Hub, 3rd Floor,.
Iranian Artist Monir Shahroudy Farmanfarmaian, Sculptor of Mindbending Mirror Works, Dead at 97 -ARTnews
Monir Shahroudy Farmanfamaian. COURTESY THE ARTIST.
Mary Sibande at Leroy Neiman Gallery, Columbia University, New York -ARTnews
Pictures at an Exhibition Mary.
Stony Island Arts Bank in Chicago Stages Rob Pruitt ‘Obama Paintings’ Exhibition, with Programming by Obama Foundation -ARTnews
Installation view of “Rob Pruitt: The.
Christie’s to Offer Modigliani’s ‘Tête’ Sculpture With Estimate of $30 M. to $40 M. in New York in May -ARTnews
Amedeo Modigliani’s Tête, circa 1911–12, which.
Franklin Sirmans to Curate Special Frieze New York Section Dedicated to Pioneering New York Gallery Just Above Midtown -ARTnews
Lorraine O’Grady, Untitled (Mlle Bourgeoise Noire.
Guggenheim’s Hilma af Klint Survey Is Most Popular Show in Its History -ARTnews
Installation view of “Hilma af Klint:.
Amy Homma Joins Academy Museum of Motion Pictures as Director of Education and Public Engagement -ARTnews
Rendering of the Academy Museum of.