Oakland, CA based designer, Rashima Sonson is the owner of SONSON®, a bow tie brand that offers unique bow ties made of African wax print fabric, lamb leather, pearls, and Swarovski stones.
In 2005, her life drastically changed from the devastating effects of Hurricane Katrina. After being displaced to Philadelphia and living in a shelter, Rashima had to start her life from the bottom. She continued to push forward with her goal of creating her fashion brand.
Now, she is shifting the gears on the traditional bow tie by adding a bit of lagniappe to its style and showing customers that women can wear bow ties too!
We caught up with her to learn more about her entrepreneurial journey.
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