As leader at a top black-owned car dealership for the past decade or so, Dorian Boyland is not your ordinary auto dealer. Most dealerships are judged by how many vehicles they sell or how much revenue they produce.
The Boyland Auto Group CEO, however, judges himself based on how much profit he can generate from each sale. During his 34 years in business, Boyland has owned and operated 22 dealerships in six states before selling several dealerships and making preparations for retirement.The former first baseman for the Pittsburgh Pirates currently scores with six dealerships in Oregon, Florida, and Wisconsin.
Boyland runs his Orlando, Florida-based auto group solely on analytics and data reports. In fact, he received a doctorate degree this year from his alma mater, The University of Wisconsin, making him one of a few auto dealers nationally to earn that distinction. Boyland’s essential metric has always been that his dealerships realize a minimum net profit of 4% as a percentage of sales annually. Boyland has achieved that by making profitability and cost efficiency his top focus.
more recommended stories
Meet The Couple Bringing Frozen West African Meals To Whole Foods
By Dana Givens, Black Enterprise West.
Our Story: Larry & Marita
By Marita Campbell, BLACKLOVEcom Larry and.
Black-owned movie theaters are rare. This couple just opened one in N.J.
By Tennyson Donyéa | NJ Advance.
President Jim Crow: Donald Trump’s White Supremacy Week
By Michael Harriot, The Root We.
Baldwin Speaks To Black Moral Exhaustion In Response to Unrelenting White Racism
By Kevin C. Peterson, Medium The.
Meet Jasmine Jefferson, founder of Black Girls With Gardens
By Julianne Mobilian, Garden Center Magazine.
My Journey as a Foster Parent:‘No Child Should Grow up Believing They Are Not Loved’ |BLACKLOVE.com
By Brandon and Everlean Rutherford, BLACKLOVEcom.
Condemn, discuss, repeat: Students of color say Pa.’s state universities fail to address campus racism
By Aneri Pattani of Spotlight PA,.
130 Black women filed to run for Congress this year. That’s a record. The Lily
‘We must be at the table’.
See the Powerful Trailer for Steve McQueen’s New Work About the Mangrove Nine
By Alex Greenberger, ARTnews On June10,.