Double Digit Increase Supported by 9 Percent Growth in Time Spent Listening
ESPN Radio Up 9 Percent From 2018 Through First Two Months of Fall Ratings Book
ESPN Radio in November saw its audience in the men 25-54 demographic in PPM markets on terrestrial radio increase 11 percent from November 2018 during the 6 a.m-6 p.m. ET weekday hours, according to Nielsen. Time spent listening also saw year-over-year growth of 9 percent in November. Through the first two months of the fall ratings book, ESPN Radio was up 9 percent from 2018 on terrestrial radio.
Golic and Wingo experienced year-over-year growth in November on terrestrial radio with a 6 percent increase in PPM markets with M25-54. The show also saw time spent listening grow 6 percent from November 2018. October and November combined, the audience for Golic and Wingo was up 2 percent from the same time period last year. The live stream of Golic and Wingo on the ESPN App and ESPN.com saw a 26 percent increase in November from 2018.
In November, The Dan Le Batard Show with Stugotz was up 2 percent overall with M25-54. The show’s ESPNEWS simulcast saw significant growth of 21 percent for the month from 2018. The show also saw an audience jump on SiriusXM of 34 percent year over year.
The Stephen A. Smith Show grew its audience on terrestrial radio in PPM markets 21 percent in November over last year during the 1-3 p.m. time slot. The show also enjoyed a 5 percent increase across all platforms for M25-54 in November as well as October and November combined.
The Will Cain Show’s audience continues to see triple-digit percentage increases on terrestrial radio in PPM markets with M25-54 in part due to recent additions to local lineups including ESPN Radio in Los Angeles. Overall across platforms with M25-54, the show was up 24 percent for the month and 18 percent for October and November combined from 2018.
Contact: Michael Skarka at 860-766-1342 or [email protected]
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