ESPN Digital Records Its Largest U.S. Sports Category Lead Ever for the Second Consecutive Month

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86.8 Million Monthly Unique Visitors in July, +63% Over No. 2

No. 1 Across All Key Demographics, Fueled by Growth in Younger and Female Audiences

ESPN App Ranked No. 1 U.S. Sports App

ESPN Digital reached 86.8 million unique visitors (up +25% YOY) in July for its largest U.S. sports category lead ever at +63% over No. 2 for the second consecutive month (previous high in June at +56%). It was also ESPN’s eighth straight record-setting monthly reach.

Other July highlights include:

  • ESPN Digital ranked as the No. 1 U.S. digital sports property in July across every key metric, as well as all key demographics, fueled by audience expansion among younger and female fans. This includes persons 13-24 (+63% YOY), all females (+22%), and men 13-24 (+48%).
  • The ESPN app was once again ranked as the No. 1 sports app in the U.S., attracting 19.0 million unique visitors – double that of the next closest competitor – and 1.5 billion minutes, up +26% and +44%, respectively YOY.*
  • ESPN Digital was No. 1 in total minutes with 4.2 billion, which was 1.5 billion more than No. 2 Yahoo! NBC Sports (2.7 billion).

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Source: ESPN Research & Insights analysis of Comscore data including Comscore Media Metrix© Multi-Platform, Desktop 2+ and Total Mobile 13+, July 2019, and Comscore Mobile Metrix© Mobile App Only, All Applications, Total Mobile 13+, July 2019, U.S.

* Based on ESPN’s analysis of sports apps found within Comscore All Applications category.


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