Wade’s sock line, PKWY, which was founded back in 2013,is now be available nationwide at Target stores. Dwyane is a co-founder of the company and hopes this new venture will breathe new life into the brand. PKWY, which launched last year in February, was co-founded by Wade in a partnership with Stance. Wade and Stance have worked together since 2013 when he became the first NBA athlete to represent the company and co-created an ongoing collection that carried his name.
“I’ve always loved socks as a fashion piece because they add a true layer of personality to your style,” Wade shared in a press release. “This new joint venture is the perfect next step in what’s been an amazing partnership, and it only makes sense that the first lifestyle socks to come out under the PKWY umbrella pay tribute to a city I love so much.”
As Wade says on the PKWY website, “We don’t just make socks, we make true colors. New collections to reveal the uniqueness of your voice. New styles to amplify the passion in your heart. The world is full of expression, so don’t be afraid to put it out there. What you believe can unite us in our diversity. If it can inspire us through our differences. It can elevate us through our uniqueness. Because it all belongs on your sleeve … or your feet … or your anywhere.”
Wade is a retired three-time NBA Champion (2006, 2012, and 2013) and 12-time All-Star selection. In 2006, three years after first joining the Heat as the No. 5 overall draft pick, he led the team to Miami’s first-ever NBA Championship and was named MVP of the Finals. In 2012 and 2013, Dwyane won his second and third NBA Championships. In 2004, he created the Wade’s World Foundation, which provides support to various educational, health, and family service programs, in particular, those that benefit underserved communities in Miami and his hometown of Chicago. In 2011, Wade was appointed to President Obama’s Fatherhood Task Force. In September 2012, he became a New York Times best-selling author, with the release of his first book, A FATHER FIRST: How My Life Became Bigger than Basketball.
more recommended stories
Here is a List of 33 Black Scholars for The President of Purdue University Who Thinks They are ‘Rare Creatures’
The president of Purdue University thinks.
Marijuana Sales Will Fund Reparations Program in Evanston, Illinois
Are reparations finally arriving? According to the.
Cappriccieo Scates: Ambassador Focused On Making A Difference In The Lives Of Others
BE Modern Man: Cappriccieo Scates Ambassador, music.
According to Smartphone Data, Black Voters Wait Longer to Vote
According to the National Bureau of.
New York City Ballet’s ‘The Nutcracker’ Casts Charlotte Nebres as First Black Marie
Misty Copeland is an inspiration to.
Sen. Cory Booker Reveals $100B Plan to Invest in HBCUs
(Wikimedia) According to The Hill, presidential hopeful Cory.
McDonald’s Joins the Chicken Sandwich Wars
We officially have a new entry.
Lil Wayne Launches Premium Cannabis Brand
(PRNewsfoto/GKUA Ultra Premium) It looks like.
Code-Switching at Work Is Taking a Psychological Toll on Black Professionals
Ask most black professionals what they.
The 49ers Should Fire Tim Ryan Over Comments About Lamar Jackson
The San Francisco 49ers called a.