No one doubts that Black Twitter has had an impact on real world and policy change. But now, according to a new study by Nielsen, African-American consumers, influencers and digital entrepreneurs are leveraging digital power to not only influence events but to own content.
The new study entitled “From Consumers to Creators: The Digital Lives of Black Consumers” concluded the following:
* 61 percent of African Americans agree that they enjoy learning about technology or electronics products from others, which is 14 percent higher than for non-Hispanic whites.
* African Americans are one of the most active Twitter segments with 19 million users, 28 percent of the popular platform’s 67 million users.
* African Americans age 18 and older are increasingly tuning in to podcasts, with 70 percent growth in engagement from 2014 to 2017 (from 2.12 million to 3.6 million).
* African Americans make up a significant portion of U.S. gamers as 73 percent of African Americans age 13 and older identify as gamers compared to 66 percent of the total population.
more recommended stories
Back to Black: 24 Black-owned restaurants on Chicago’s North Side | Chicago Tribune
Back in February, I wrote a.
Jazz legend Herbie Hancock becomes first musician to receive Ben Franklin Medal | WHYY
The 264-year-old Royal Society for the.
Was Mahatma Gandhi a racist? | BBC
The authors of a controversial new.
Most dominant athlete of 2018: Simone Biles | The Undefeated
Daylight goes by fast in Doha..
Netflix To Distribute Spike Lee-Produced Film ‘See You Yesterday’ | Deadline
The script was co-written by Bristol.
FBI Confirms Gillum Is Not Corrupt And That DeSantis Lied | NEWSONE
The cloud of corruption finally lifted.
UChicago scholar helps identify 1898 film as earliest depiction of African-American affection | UChicago
They are on screen for less.
I’m Not African American… I’m Black | Ebony
What does it mean to be.
12 African Tailors You Should Know | Shoppe Black
Anyone who has tried to find.
Nancy Wilson, acclaimed ‘song stylist’ who defied musical boundaries, dies at 81 | The Washington Post
Her manager and publicist Devra Hall.