No one doubts that Black Twitter has had an impact on real world and policy change. But now, according to a new study by Nielsen, African-American consumers, influencers and digital entrepreneurs are leveraging digital power to not only influence events but to own content.
The new study entitled “From Consumers to Creators: The Digital Lives of Black Consumers” concluded the following:
* 61 percent of African Americans agree that they enjoy learning about technology or electronics products from others, which is 14 percent higher than for non-Hispanic whites.
* African Americans are one of the most active Twitter segments with 19 million users, 28 percent of the popular platform’s 67 million users.
* African Americans age 18 and older are increasingly tuning in to podcasts, with 70 percent growth in engagement from 2014 to 2017 (from 2.12 million to 3.6 million).
* African Americans make up a significant portion of U.S. gamers as 73 percent of African Americans age 13 and older identify as gamers compared to 66 percent of the total population.
more recommended stories
The FBI Admits Black Lives Matter Was Never a Threat. It’s White People You Should Be Worried About | The RootLast week, as Donald Trump curtsied.
“When They See Us” Shows How Black Slang Was Criminalized For The Central Park 5 & It Still Is Today | BustleAva DuVernay’s new Netflix docuseries When.
Upper Marlboro, Maryland’s 1st Black Mayor Resigns Amidst Racist Bullying | EssenceThe first Black mayor of Upper.
Elizabeth Cotten |Folkways – KOLUMNElizabeth “Libba” Cotten (1895-1987), best known.
Uzo Aduba To Play Shirley Chisholm In FX Limited Series, ‘Mrs. America’ | Blackfilm.comUzo Aduba is slated to play.
Muslim Woman Investigated Her Own Hate Crime After NYPD Dismissed Her Case | HuffPostA Muslim woman who was robbed.
Sculptor Augusta Savage’s Towering Impact on the Harlem Renaissance | ArtsyWhen I was in elementary school.
Black Woman-Owned Construction Firm Hired to Build New Terminals at JFK and Laguardia Airports | BlackBusiness.comBeing a woman in the male-dominated.
‘My Babies’: A Serial Killer’s Chilling Portraits of His Victims | Daily BeastThe serial killer’s recent portraits of.
Civil rights pioneer, black Catholic educator wins Church’s highest honor | CruxNEW YORK– Longtime civil rights leader.
Leave a Comment